Build AI agents for competitor analysis
Pull pricing, content, ads, and positioning across your competitive set, refreshed on whatever cadence you choose.
Works with
Trusted by data-driven operations teams
Built for product marketing, competitive intelligence, founders, and sales
Which competitor pricing pages changed this week? Show me what actually matters.
I detected 4 pricing page changes across your competitor set this week:
| Competitor | Change | Before | After | Impact |
|---|---|---|---|---|
| Crestpay | New tier added | 3 tiers | 4 tiers (added "Scale") | Targets mid-market directly |
| Outreach | Price increase | $100/seat/mo | $120/seat/mo | 20% hike on Pro plan |
| Salesloft | Free trial extended | 14 days | 30 days | Aggressive acquisition play |
| Bridgeway | Removed pricing page | Public pricing | "Contact sales" | Going upmarket |
What matters most:
- Crestpay's new "Scale" tier at $65/seat/mo sits directly between your Starter and Pro plans. It includes 3 features you gate behind Pro (bulk enrichment, API access, custom reports). This will come up in competitive deals.
- Outreach's 20% price hike opens a pricing gap you can exploit in head-to-head situations.
I saved the full diffs with screenshots to your competitive intel sheet. Want me to update the battle cards with the new pricing?
Recent outputs
4 items
| Output | Status | Action |
|---|---|---|
| Gap analysis | Ready | Approve |
| Pricing tracking | Watching | Review |
| Ad monitoring | Queued | Route |
| Battle cards | Routed | Schedule |
Customize your agent
Give your agent superpowers by connecting apps
Firecrawl
5 Tools- Gap analysis
- Pricing tracking
- Ad monitoring
Build competitor agents once and refine their signal.
Connect your tools
Connect scraping, search, enrichment, sheets, and Slack so competitive data flows into useful outputs.
Add custom skills
Teach the agent your category, competitor list, signal threshold, and digest style.
Track meaningful moves
Surface pricing, packaging, feature, and positioning changes; skip cosmetic edits.
Cluster creative themes
Group ads by message, audience, offer, and format.
Filter for signal
Suppress routine social posts and low-confidence changes.
Use deeper reasoning for synthesis and lightweight checks for scheduled diffs.
Interact with agents like colleagues
Tag @Spinrun in your favorite channels and ask questions. Replies come back with sources and clear next steps.
#competitive-intel
Which competitor pricing pages changed this week? Show me what actually matters.
I detected 4 pricing page changes across your competitor set this week:
| Competitor | Change | Before | After | Impact |
|---|---|---|---|---|
| Crestpay | New tier added | 3 tiers | 4 tiers (added "Scale") | Targets mid-market directly |
| Outreach | Price increase | $100/seat/mo | $120/seat/mo | 20% hike on Pro plan |
| Salesloft | Free trial extended | 14 days | 30 days | Aggressive acquisition play |
| Bridgeway | Removed pricing page | Public pricing | "Contact sales" | Going upmarket |
What matters most:
- Crestpay's new "Scale" tier at $65/seat/mo sits directly between your Starter and Pro plans. It includes 3 features you gate behind Pro (bulk enrichment, API access, custom reports). This will come up in competitive deals.
- Outreach's 20% price hike opens a pricing gap you can exploit in head-to-head situations.
I saved the full diffs with screenshots to your competitive intel sheet. Want me to update the battle cards with the new pricing?
Keep them watching in the background
Schedule recurring checks, alerts, and digests so your agents keep working when chat is quiet.
Pricing Diff
Daily
Launch Watch
Every 6 hours
Battle Card Refresh
Before key deals
Share with your team
PMM owns framing, sales uses cards, and product monitors launch signals.
Gonzalo
Admin
Lizzy
Editor
Marcelo
Viewer
Watch them get smarter
Every useful digest, ignored alert, and deal question teaches the agent what is signal.
Enterprise-grade
With enterprise-grade infrastructure and security
SOC 2 Type II
Independently audited security controls and compliance reporting.
Scoped app access
Each connector runs with explicit account context and least-privilege scopes.
Role-based access
Admin, Editor, Viewer roles with audit trails on every agent action.
Human approval gates
Sensitive writes can pause for review with diff and evidence attached.
Source-backed work
Outputs keep references to records, files, messages, transcripts, or URLs.
Audit logs
Every prompt, tool call, and write is logged for compliance review.
SSO + SAML
Bring your identity provider — Okta, Azure AD, Google Workspace, more.
Usage monitoring
Track agent runs, model costs, and tool calls per team and per workflow.
Resources to help you go further
Implementation guide
How to roll out build ai agents for competitor analysis with approvals and audit trails.
Connector checklist
Recommended apps, scopes, and fallback steps for Strategy, Sales, Product, Marketing.
Agent review playbook
A practical review flow for prompts, monitors, team roles, and recurring runs.
Tasks automated to date
931,877,758
Build the competitive-intel agent your team will actually use
Every useful digest, ignored alert, and deal question teaches the agent what is signal.