Build lead qualification and routing agents
Score inbound, qualify community signals, and route hot leads to the right SDR with full context.
Works with
Powering the best sales teams
Built for RevOps, marketing ops, SDR managers, and sales leadership
We got 23 new demo requests overnight. Qualify them and show me who is hot.
I enriched and scored all 23 demo requests. Here are the results:
| Lead | Company | Employees | ICP Fit | Intent Score | Verdict |
|---|---|---|---|---|---|
| Ana Torres | Meridian | 620 | Strong | 92 | Hot — route now |
| Chris Patel | Canopy Labs | 340 | Strong | 88 | Hot — route now |
| Yuki Tanaka | Bridgeway | 280 | Strong | 84 | Hot — route now |
| Ryan O'Brien | Stackform | 45 | Weak | 31 | Nurture |
| 19 others | Various | — | — | — | 7 warm, 12 nurture |
Ana at Meridian is the top lead: enterprise company, VP-level requester, and they visited the pricing page 5 times this week. Canopy Labs already has an open opportunity in Salesforce from last quarter that went cold, so Chris's request could reactivate it. Want me to route the three hot leads to their assigned SDRs?
Route the hot leads now. Flag the Canopy Labs reactivation to Katherine.
Done. Ana Torres routed to Rahul (Meridian is in his territory), Yuki Tanaka routed to Gonzalo. I flagged Chris Patel at Canopy Labs to Katherine with the prior opp context — the deal stalled at proposal stage in Q4 over pricing. She will see the full history in the routing brief.
Recent outputs
4 items
| Output | Status | Action |
|---|---|---|
| Inbound scoring | Ready | Approve |
| Lead routing | Watching | Review |
| Context packs | Queued | Route |
| SLA alerts | Routed | Schedule |
Customize your agent
Give your agent superpowers by connecting apps
HubSpot
Typeform
Slack
Gmail
Outlook
Discord
Google Sheets
Google Calendar
Google Drive
Notion
Google Maps
Linear
Jira
GitHub
PostgreSQL
LinkedIn
Apollo
Gong
Google AdsHubSpot
5 Tools- Inbound scoring
- Lead routing
- Context packs
Build a qualification desk that never loses context.
Connect your tools
Connect forms, CRM, enrichment, email, and Slack so inbound handoff happens where the team works.
Add custom skills
Teach the agent your ICP, territories, routing matrix, and SLA thresholds.
Explain the route
Include why the lead qualifies, who owns it, and what to do next.
Catch hidden intent
Treat high-intent text, community activity, and company news as scoring signals.
Protect SDR focus
Route low-fit leads to nurture instead of interrupting reps.
Use deterministic thresholds for obvious leads and reasoning models when signals conflict.
Interact with agents like colleagues
Tag @Spinrun in your favorite channels and ask questions. Replies come back with sources and clear next steps.
#inbound
We got 23 new demo requests overnight. Qualify them and show me who is hot.
I enriched and scored all 23 demo requests. Here are the results:
| Lead | Company | Employees | ICP Fit | Intent Score | Verdict |
|---|---|---|---|---|---|
| Ana Torres | Meridian | 620 | Strong | 92 | Hot — route now |
| Chris Patel | Canopy Labs | 340 | Strong | 88 | Hot — route now |
| Yuki Tanaka | Bridgeway | 280 | Strong | 84 | Hot — route now |
| Ryan O'Brien | Stackform | 45 | Weak | 31 | Nurture |
| 19 others | Various | — | — | — | 7 warm, 12 nurture |
Ana at Meridian is the top lead: enterprise company, VP-level requester, and they visited the pricing page 5 times this week. Canopy Labs already has an open opportunity in Salesforce from last quarter that went cold, so Chris's request could reactivate it. Want me to route the three hot leads to their assigned SDRs?
Keep them watching in the background
Schedule recurring checks, alerts, and digests so your agents keep working when chat is quiet.
Inbound Watch
Real time
SLA Escalation
Every 15 minutes
Weekly Fit Report
Friday 3 PM
Share with your team
Marketing ops owns source mapping, RevOps owns routing rules, and SDR managers audit outcomes.
Gonzalo
Admin
Katherine
Editor
Wasay
Viewer
Watch them get smarter
Every accepted, reassigned, and disqualified lead sharpens the routing logic.
Enterprise-grade
With enterprise-grade infrastructure and security
SOC 2 Type II
Independently audited security controls and compliance reporting.
Scoped app access
Each connector runs with explicit account context and least-privilege scopes.
Role-based access
Admin, Editor, Viewer roles with audit trails on every agent action.
Human approval gates
Sensitive writes can pause for review with diff and evidence attached.
Source-backed work
Outputs keep references to records, files, messages, transcripts, or URLs.
Audit logs
Every prompt, tool call, and write is logged for compliance review.
SSO + SAML
Bring your identity provider — Okta, Azure AD, Google Workspace, more.
Usage monitoring
Track agent runs, model costs, and tool calls per team and per workflow.
Resources to help you go further
Implementation guide
How to roll out build lead qualification and routing agents with approvals and audit trails.
Connector checklist
Recommended apps, scopes, and fallback steps for RevOps, SDR, Marketing Ops, Leadership.
Agent review playbook
A practical review flow for prompts, monitors, team roles, and recurring runs.
Tasks automated to date
931,877,758
Build the inbound agent your team will actually use
Every accepted, reassigned, and disqualified lead sharpens the routing logic.